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Types of ads
Banners vary according to size, location and the manner of display banners. Exactly the way the display banners causes the most confusion and questions.
So, by way of display, banners are divided into two groups:
- rotating banners
- time period banners
Rotating banners
Rotating banners are specific types of advertising for advertising on the Internet. In this case, the advertiser ordereds a number of banners that are displayed on the portal network.
What does it actually mean? So, take that you want to show your ad 100.000 times. And for example suppose you want to show the ad on a portal that has a daily attendance of 10.000 visitors. And let's say that those 10.000 visitors to the portal open 20.000 pages per day. Therefore, the site is 20.000 times a day showing your ad. So, your impressions of 100.000 will be spent after 5 days.
This type of advertising objectively is the best for advertisers because it pre-determines the exact number of display advertisements. With this advertising, there are daily statistics for display advertising banners, the ability to toggle display advertising, depending on the days or parts of days in which you want to display advertising, as well as various other forms of related geotargeting and the possibility of viewing several different types of advertising to visitors depending on from which part of the world they visit the portal.
Time period banners
Time period banner ads are mostly smaller ads frequently placed in the side columns portal, of course depending on the concept of the portal's editions.
With this form of advertising, the advertiser determines the location and the duration of display advertising, and these commercials are actually very similar to traditional marketing of printed journals.
With this kind of advertising, the advertiser is important to know the number of visitors of web portal, and multiply that number by the number of days that the commercial is shown.
Other forms of advertising
In other forms of advertising are included sponsored news, sponsored links in the web directories, and specific forms of advertising, depending on the content of the portal and its capabilities.
For example, the portal Automobilija.net offers the possibility of sponsored car home, sponsored provider of loans and car insurance etc. |
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In spite of your fear, do what you have to do.
Chin-Ning Chu |
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